Websites keep ordering me around January 28th, 2012 0 Comments

Click here. Call us for more information. Read more. Scroll down.

Well … err … no. Why should I?

I know time’s precious online. And us copywriters are always banging on about being concise. But it’s really not necessary to shout at people to get them to do what you’re asking.

Which of the two sentences brings out the warm and fuzzy in you?

1. Call us now
2. Ready to discuss your proposal? Then we’d love to hear from you.

Warmer language doesn’t mean you’ve gone soft on your sales message. It paints you in a more approachable light – and that’s no bad thing.


If you’re ready to discuss your copywriting project then we’d love to hear from you.

Categorized Use of language, Web copy


Leave a Comment