Archive for the ‘Writing a case study’ Category

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Why you should write a case study

Chat to somebody about what they do for a living and they can normally articulate it pretty well. But when businesses¬†write¬†about their products and services, they often turn into jargon-mumbling loonies – forgetting that their customers don’t use phrases like ‘sustainable value’ or ‘end-to-end solution’...

by admin on May 20th, 2013
No Comments  Working with a copywriter, Writing a case study