Archive for the ‘Working with a copywriter’ Category
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Ah Kent. What a great place to be: 45 minutes to the beach, 45 minutes from London … and more green fields and woodland than you can shake a Pooh-stick at. There’s another good reason for being here. The area is a creative hotspot. Mmmm...
Chat to somebody about what they do for a living and they can normally articulate it pretty well. But when businesses write about their products and services, they often turn into jargon-mumbling loonies – forgetting that their customers don’t use phrases like ‘sustainable value’ or ‘end-to-end solution’...
Some copywriters charge by the word. Others by the hour. We charge by the project – which is why this question is a little tricky to answer. The truth is that every project is different and no copywriter worth his or her salt will give...