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Looking for copywriters in Kent?

by admin on May 21st, 2013

Ah Kent. What a great place to be: 45 minutes to the beach, 45 minutes from London … and more green fields and woodland than you can shake a Pooh-stick at. There’s another good reason for being here. The area is a creative hotspot. Mmmm...

No Comments  Working with a copywriter


Why you should write a case study

by admin on May 20th, 2013

Chat to somebody about what they do for a living and they can normally articulate it pretty well. But when businesses write about their products and services, they often turn into jargon-mumbling loonies – forgetting that their customers don’t use phrases like ‘sustainable value’ or ‘end-to-end solution’...

No Comments  Working with a copywriter, Writing a case study


Websites keep ordering me around

by admin on January 28th, 2012

Click here. Call us for more information. Read more. Scroll down. Well … err … no. Why should I? I know time’s precious online. And us copywriters are always banging on about being concise. But it’s really not necessary to shout at people to get...

No Comments  Use of language, Web copy


What do copywriters charge?

by admin on January 5th, 2012

Some copywriters charge by the word. Others by the hour. We charge by the project – which is why this question is a little tricky to answer. The truth is that every project is different and no copywriter worth his or her salt will give...

No Comments  Working with a copywriter


Getting apostrophes wrong

by admin on December 29th, 2011

Even with a ragingly post-modern view on grammatical correctness, you’d probably agree there are one or two clangers here. (19 or 20 if you take this sort of thing seriously.) But despite the obvious … ahem … typos, what really gets us hot under the...

No Comments  Misuse of grammar


Think before you tweet

by admin on December 29th, 2011

SEO is all well and good. But isn’t it time we started taking responsibility for the mess we’re leaving behind in cyberspace? An SEO guy I know tweets about his 9-to-5 day like it’s going out of fashion. “Just en route to an #SEOTrainingSession with...

No Comments  SEO